Our Story

TURNING THE GOOD LIFE INTO A SCIENCE

At VNI, we’re unapologetically nerdy, and we’re better for it. It sparks our innovation. It inspires our critical thinking. And it feeds our obsession for hacking and optimizing biology.

OUR VISION

We are helping people live victoriously by providing an environment where they can flourish, whether it’s through our life-changing bioscience products, our day-to-day interactions, or helping others improve their health.

OUR MISSION

WE MAKE YOU HEALTHIER.

Victory Nutrition International is making the world a healthier, brighter, more fun and ALIVE place, one product and one story at a time.

OUR CORE VALUES

PEOPLE-CENTRIC

At VNI, we treat all people with respect and dignity. That means maintaining a spirit of service and an attitude of gratitude, playing well with others, consistently saying “please” and “thank you,” listening with empathy, speaking with clarity and kindness, and encouraging others daily as we catch them in their best moments.

DEDICATED TO EXCELLENCE

We give our best and pay attention to details. We abide by a standard that exceeds the norm and motivates us to go the extra mile. Our constant pursuit of excellence allows the VNI Community to have a great experience every time.

DOING WHAT WE SAY WE WILL DO

We are committed to acting with accountability and finishing what we start. We keep our promises to validate our integrity.

RESOURCEFUL

We find creative solutions to meet our customers’ needs. Our “can do / get it done” attitude empowers us to do whatever it takes to serve our VNI community.

COMMITTED TO GROWTH

At VNI, everyone deserves to flourish. Our environment allows people to learn from each other, from our customers and partners, and from our past experiences—both our wins and our losses. The greater our growth, the greater our contribution and impact on others.

PASSION FOR CONTINUOUS IMPROVEMENT

We strive to continually better ourselves because it is about progress not perfection. This starts by taking responsibility for our actions rather than making excuses. We believe in learning from our mistakes, failing forward, and whenever necessary, asking for help.

WE ARE ONLY AS GOOD AS THE VALUE YOU CREATE

Each individual plays an integral role in the success of the organization. Everything you do matters. VNI’s commitment to success and impact to the health and well-being of our community and beyond depends on each person fulfilling their responsibilities.

You probably saw the word Prodosome and thought to yourself “cool, word… sounds like made-up nonsense”. Well, we did make it up – but it’s not nonsense. Let’s face it: modern life is awesome but man, it can mess us up. Our bodies are screaming “help!” so we turn to supplements. The problem is, you can have the best stuff in a supplement but if it isn’t recognized, absorbed, and used by the body, what you really have is super expensive pee (ugh). All that stuff gets flushed right out of you and right down the toilet. Say goodbye to your nutrition (and money).

So our team of science-obsessed visionaries set out to do it better. Scratch that. Not better, BEST! As the song goes: “simply the best, better than all the rest”. They weren’t just in it to change the game. They were in it to change the world. They created a technology that packages up all the good stuff in a way that the body understands – like, “hey there, I think I have seen you somewhere before” – so it can take it in and put it to work in a way that your body knows and loves. Our nutrition does the heavy lifting so you can feel better, look better, and do better. Don’t waste your money on lame nutrition. Don’t waste your life feeling lame. GO FROM ZERO TO HERO.

LEARN ABOUT OUR PHILOSOPHY

Our Leadership Team

  • Jeff Hooks

    President & CEO

    Pulled by vision, committed to empowering people, always ready to share a killer quote. (And he has a major soft spot for man’s best friend.)

  • Kim Downs

    Co-Founder & Chief Business Officer

    Former child star, current rockstar who serves relentlessly and always leads by example.

  • Craig Fleming

    Vice President of Customer Care

    Runs circles around everybody (literally and figuratively). By day, he has his finger on the pulse of all things VNI, by night, he’s probably crushing someone in history trivia.

  • Rachel Whitehouse

    Vice President of Marketing

    Nicknamed “Turbo” by those who know her best. A sucker for exquisite design, a pro storyteller and an amateur wellness nerd.
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